At InterTabac, trade visitors meet top decision-makers from retail, manufacturing and the service sector. The quality and internationality of the visitors is a hallmark of the world’s leading event for the tobacco industry – around 50 percent of the visitors come from abroad. The thematic leadership of InterTabac as the world’s leading trade fair was further expanded with lectures on current issues relating to the topics and challenges of the industry in the newly developed, innovative InterTabac supporting program.